If you haven't checked out CBIR's social media lately, you've missed some incredible views, both online and around Vermont. From one-of-a-kind properties to local places worth exploring, these three videos have been some of the biggest hits with viewers. Here's a look at what everyone has been watching.

109-Acre Off-Grid Estate in Vermont

With an incredible 1.8 million views, this one-of-a-kind property quickly became CBIR's most-watched reel of 2026. Set on 109 acres, the off-grid estate features two ponds, sweeping mountain views, a main house, and a separate guest cottage. It's not every day a property like this comes on the market, and viewers couldn't get enough of the stunning scenery and peaceful setting.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

 

Exploring Vermont: Island Line Trail

One of Vermont's most iconic outdoor destinations earned nearly 1 million views on CBIR's social media. The video opens with breathtaking aerial footage of the Island Line Trail stretching across Lake Champlain before following the route past the bike ferry, sailboats, and beautiful lake and mountain views. Whether you've biked it dozens of times or it's still on your bucket list, it's easy to see why this trail is a favorite.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

 

Charming Lakefront Cottage in Vermont

Some homes are simply too charming not to share, and this cozy lakefront cottage proved it with more than 1,600 shares across social media. Inside, the home features a warm rustic interior with vaulted ceilings and a beautiful stone fireplace, while outside, peaceful lake views complete the picture. It's the kind of Vermont getaway people love to send to friends and family.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

 

Whether you're looking for beautiful homes, hidden gems around Vermont, or local places to explore, CBIR shares new videos every week. If you're not already following along, we'd love to have you join us.

 

 

One of the biggest mistakes you can make as a home seller is choosing a real estate brokerage that doesn’t effectively leverage social media marketing. In today’s digital-first world, simply listing a property isn’t enough. To sell quickly and at the best price, your home needs maximum online exposure—implementing a strong social media strategy is a key player to achieve that success. 

Buyers Start Their Home Search Online

With the majority of homebuyers starting their search online, social media has become a vital tool for showcasing properties. Platforms like Instagram and YouTube offer unparalleled opportunities to reach thousands of potential buyers quickly. In 2024 alone, our brokerage had multiple viral videos that helped us reach over 6 million accounts on Instagram and 1.2 million impressions on YouTube, demonstrating the power of a strong digital presence. Working with a brokerage that prioritizes social media ensures your property connects with a vast pool of potential buyers.

Captivating Content Captures Buyers

Basic photos aren’t enough to sell a home—today’s buyers expect high-quality visuals and engaging content. That’s why our brokerage utilizes HDR photography, drone imagery, and professionally crafted video reels shared across Instagram, Facebook, and YouTube to highlight your home’s best features.

This recent lakefront listing in South Hero, Vermont, is a prime example. We created multiple short video reels for social media to showcase the property’s features and lifestyle, along with a long-form home tour video on YouTube to reach buyers near and far. These videos linked to our website, where buyers could explore the full listing complete with stunning professional photos to get a true feel for the home.

More Visibility Means More Buyers and Better Results
The ultimate goal of social media marketing isn’t just to generate likes and views—it’s to attract serious buyers ready to make offers. Our proven strategies connect your property with a wider audience, creating more opportunities to sell faster and at a competitive price. When you list with us, you’re not just getting a listing—you’re getting a comprehensive 360-degree marketing plan designed to maximize exposure and deliver results.

 

Don’t make the costly mistake of listing with a brokerage that overlooks the power of new technology. With today’s buyers turning to digital platforms, you need a proactive marketing approach that meets them where they are.

Ready to sell smarter? Let us guide you through the process with a modern marketing strategy designed to deliver exceptional results. Contact us today to learn more about how our personalized home selling plan can help your property stand out and attract the right buyers.